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What is the role of marketing for education marketing?

August 10, 2012

Marketers always play a pivotal role in any business model. This is so because even the best proven business models may fail if they are not marketed to the target customers properly. Yes, there are no such defined rule to secure sucess in marketing industry but still defined procedures and consumer behaviors do exist.

A few of them includes:

  • Branding: building strong positioning for educational institutes
  • Community engagement: engaging customers (parents, teachers, students and educational publishers) and stakeholders (trustees, funding bodies, government, state education departments)
  • Public Relations: sending out positive messages to media, parents, students, stakeholders
  • Search Engine Optimization: strengthening online presence with website and blog
  • Social Media Marketing: staying connected with the followers and influencers
  • Copywriting: conceptualizing marketing materials for promoting education as a business.

Implementing these marketing tactics helps educational instiutions to raise their profile in the education industry and to increase lead generation and lead conversion rates. It also builds up strong foundation for external corporate communications.

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